The Secret of Selling the Negro (1954)
The Secret of Selling the Negro
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Casting arrow_drop_down
Robert Trout
as Self - Host
as Self - Host
Crew arrow_drop_down
John W Brix
Production Assistant
Production Assistant
Helen A. Krupka
Writer
Writer
Marvin L. Bailey
Editor
Editor
Wayne A Langston
Director
Director
Nick Mack
Set Designer
Set Designer
Rita Gleason
Makeup & Hair
Makeup & Hair
Florence Westcott
Makeup & Hair
Makeup & Hair
Joseph G. Betzer
Producer
Producer
Harry W. Lange
Producer
Producer
Ray Soitz
Cinematography
Cinematography
George De Decker
Art Direction
Art Direction
