How To Go Viral (2019)

How To Go Viral

Richard Clay, art historian and expert on semiotics and iconoclasm and the interplay between new technology and shifts in meaning, compares and contrasts cultural symbols from across the centuries, unpicking iconic images, music, and other cultural outputs to explain where ‘stickiness’ comes from.

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Richard Clay
as self

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Russell Barnes
Director

Russell Barnes
Writer

Katie Johns
Producer

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